Emulation
The Inception of Social Context Ad Creation
Created in: 2000
ASSETS: 9 issued patents, priority 2000; an unlicensed, open IP portfolio. Important industry-relevant life to 2021-2024, valuable to wireless device advertising.
IT IS: a foundational 9-patent family from year 2000 that teaches the first social marketing system which allows for ads to be generated through users featuring other users specifically.
The first computerized social network and context marketing system of its kind, transforming “value” for members and brands. Much of today’s computer-generated social advertising was introduced by, and relies on, these innovations with claim life until 2024.
Emulation social-advertising systems enabled users to take interest in other people, create distinct groups to view their current posts, media, and interests, while empowering brands to enjoy more relevance to targeted users in the context of others’ names, media, “likes” and messages / posts.
The original Aug. 2000 Generated Social Brand Ad creating new sponsor relevance for a targeted user.
It empowers brands to target specific individuals with user and brand-relevant socially contextual ads. It’s the bedrock to ALL of the CPGmedia properties, creating the fabric that improves the way people share and benefit each other’s interactions by creating new media and content that generates new value.
This technology transformed the user/advertising relationship and experience in 2000, and continues to do so.